Management Profile

Dawn C. Anderson, Principal Writer and Project Manager
Dawn’s experience in business writing began seventeen years ago, at Harmon Law Offices—a firm specializing in real estate law. Working as a paralegal gave Dawn a foundation in clear, concise writing. After several years, she left the legal field and moved on to the world of publishing.

From 1999 to 2001, Dawn moved her way up from Editorial Assistant to Assistant Editor with Adams Media–a trade book publisher offering titles in a broad range of non-fiction topics: business and careers, parenting, pets, personal finance, self-help, travel, weddings, and more. During that time, she honed her skills writing the catalog copy and the jacket/back cover copy for a wide variety of trade books.

In 2001, Dawn took a position as the copywriter for Casual Male, a Boston-based retailer. Building on her background of editing and writing, Dawn spent the next three years writing direct mail copy and catalog copy.

In 2004, Dawn left the retail industry and took a position in educational publishing, working as a copywriter/project manager for Sundance/Newbridge Publishing–a school publishing company for grades PreK-8. For three years, Dawn wrote catalog, brochure, and direct mail copy, while also developing project management skills overseeing photo shoots and the attendance at the 2007 International Reading Association Convention, in Toronto, Ontario.

In 2007, Dawn took a position as the Marketing Communications Manager for the Wilde Companies, a Holliston-based direct marketing company. There she oversaw the PR, trade shows, events and exhibits, and the implementation of Search Engine Optimization of the company website.

In 2009, Dawn entered the world of web copywriting, accepting a postion in the Marketing Communciations Department of Carroll Enterprises, Inc. as the Website Copywriter. During her tenture there, her duties expanded beyond that of a copywriter to include website wireframe mapping and user testing. She also oversaw the design, development, and content for the non-profit organization, St. John’s Food for the Poor, which included an interface with a banking institution for online donations. Her work for the nonprofit included the marketing of several fundraising and awareness events, drafting press releases, direct mail and email marketing initiatives, and corresponding with political dignitaries, Broadway stars, and Hollywood celebrities who were participating and attending the events. She also created social media accounts, managing the updates on a daily basis.

Currently Dawn is freelancing for a PreK–8 educational publishing company—providing marketing and sales collateral copy, eNewsletter content, and managing the Pinterest account (both original and repinning content)—and always looking to collaborate on a new project.

Dawn holds a B.A. in English with a concentration in writing from Bridgewater State College.

Advertisements

Comments, thoughts, or suggestions? Leave a reply!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s